Academic and theory-based
McStay, A. (forthcoming) Emotional AI: The Rise of Empathic Media. London: Sage.
McStay, A. (2017) An Ethical Intervention into Conscious Cities, Conscious Cities. Click here.
Bakir, V. and McStay, A. (2017) Fake News and the Economy of Emotions: Problems, Causes, Solutions, Digital Journalism. Click here.
McStay, A. (2017) Privacy and the Media. London: Sage. (See chapter 10 Empathic media: towards ubiquitous emotional intelligence).
McStay, A. (2017) “Micro-moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-Tech”. In G. Siegert and M.B. von Rimscha (Eds) Commercial communication in the digital age – information or disinformation? Berlin: De Gruyter. Click here.
McStay, A. (2017) "The Mood of Information in an Age of Empathic Media". In J.F. Hamilton, R. Bodle and E. Korin (eds) Explorations in Critical Studies of Advertising, p. 235-247. New York: Routledge. Click here.
McStay, A. (2016) Empathic media and advertising: Industry, policy, legal and citizen perspectives (the case for intimacy), Big Data & Society, (pre-publication): 1-11. Click here.
McStay, A. (2016) Digital Advertising (2nd ed). London: Palgrave-Macmillan. (See Chapter 11 on 'Emotiveillance')
McStay, A. (2014) Privacy and Philosophy: New Media and Affective Protocol. New York: Peter Lang. (See chapter 7 on heidegger, moods and empathic media)
Policy, industry reports and parliamentary submissions
McStay, A. (2017) AND THEN THERE’S EMOTIONAL AI… (For the house of lords Select Committee on Artificial Intelligence)
McStay, A. (2017) Empathic Media: The Rise of Emotion AI (June 2017)
Bakir, V. and McStay, A. (2017) Fake News: Media Economics and Emotional Button-Pushing (For Department of Culture Media and Sport parliamentary inquiry into fake news)
McStay, A. (2015) Changing nature of influence: emotional analytics, automation and advertising (For UK Government Office for Science)
Other bits and pieces
McStay, A. (2017) Tech firms want to detect your emotions and expressions, but people don’t like it (LSE policy blog)
McStay, A. (2017) Wearables-at-work: Quantifying the emotional self (Privacy Laws & Business).
Bakir, V & McStay, A (2017) Was it ‘AI wot won it’? Hyper-targeting and profiling emotions online: Political Studies Association.
Bakir, V. and McStay, A. (2017) Combatting fake news: analysis of submissions to the fake news inquiry. MeCCSA Three-D Issue 28
McStay, A. (2016) What's in a Smile? Research World/ESOMAR.
McStay, A. (2015) Empathic Media: Advertising that Tracks Your Mood (WPP/Sparksheet)
Fake news, advertising and emotion profiling (2017) Houses of Westminster, London.
Empathic Media: The Case of Advertising (2017), CPDP, Brussels.
Empathic Media and Gaming (2016), MediaX, Stanford University, US.
Empathic Media: From Questions of Privacy to Intimacy (2016), ICA, Fukuoka, Japan.
Researching Empathic Media: Corporate Access, Methods and Ethics (2016) Researching Hidden Power conference, University of Sheffield.
Empathic Media and Advertising (2016), LCC conference on Future of Advertising, University of the Arts London.
Empathic Media: At Work (2016), Society for Computers and Law, London, 11KB.
Empathic Media and Consent (2016) Digital Catapult, London.
Veillant Media: ‘Veillant Panoptic Assemblage and Emotiveillance (2016), Department of Computer Engineering, University of Toronto (Vian Bakir co-presenter).
What of Consent in an Age of Empathic Media (2015) Meaningful Consent workshop, University of Southampton.
Empathic media and Cultural Mediations of Transparency. (2015) DATAPSST!, ESRC Seminar. Kings College London.
Towards an Understanding of Emotional Analytics (2014) Marketing Communications Society, University of Greenwich, London.
Exploring the Pharmacology of Empathic Media (2014) Centre for the Study of Science and Imagination, University of Westminster, London.
Toward Empathic Media: Key questions on Privacy, Surveillance & Governance (2014), ESRC funded workshop on Privacy, Surveillance and Governance in the Digital Society, University of Sheffield.