Relevant publications

Academic and theory-based

  • McStay, A. (forthcomingEmotional AI: The Rise of Empathic Media. London: Sage.

  • McStay, A. (2017) An Ethical Intervention into Conscious Cities, Conscious Cities. Click here.

  • Bakir, V. and McStay, A. (2017) Fake News and the Economy of Emotions: Problems, Causes, Solutions, Digital Journalism. Click here.

  • McStay, A. (2017) Privacy and the Media. London: Sage. (See chapter 10 Empathic media: towards ubiquitous emotional intelligence).

  • McStay, A. (2017) “Micro-moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-Tech”. In G. Siegert and M.B. von Rimscha (Eds) Commercial communication in the digital age – information or disinformation? Berlin: De Gruyter. Click here.

  • McStay, A. (2017) "The Mood of Information in an Age of Empathic Media". In J.F. Hamilton, R. Bodle and E. Korin (eds) Explorations in Critical Studies of Advertising, p. 235-247. New York: Routledge. Click here.

  • McStay, A. (2016) Empathic media and advertising: Industry, policy, legal and citizen perspectives (the case for intimacy), Big Data & Society, (pre-publication): 1-11. Click here.

  • McStay, A. (2016) Digital Advertising (2nd ed). London: Palgrave-Macmillan. (See Chapter 11 on 'Emotiveillance')

  • McStay, A. (2014) Privacy and Philosophy: New Media and Affective Protocol. New York: Peter Lang. (See chapter 7 on heidegger, moods and empathic media)


Policy, industry reports and parliamentary submissions


Other bits and pieces



  • Fake news, advertising and emotion profiling (2017) Houses of Westminster, London.

  • Empathic Media: The Case of Advertising (2017), CPDP, Brussels.

  • Empathic Media and Gaming (2016), MediaX, Stanford University, US.

  • Empathic Media: From Questions of Privacy to Intimacy (2016), ICA, Fukuoka, Japan.

  • Researching Empathic Media: Corporate Access, Methods and Ethics (2016) Researching Hidden Power conference, University of Sheffield.

  • Empathic Media and Advertising (2016), LCC conference on Future of Advertising, University of the Arts London.

  • Empathic Media: At Work (2016), Society for Computers and Law, London, 11KB.

  • Empathic Media and Consent (2016) Digital Catapult, London.

  • Veillant Media: ‘Veillant Panoptic Assemblage and Emotiveillance (2016), Department of Computer Engineering, University of Toronto (Vian Bakir co-presenter).

  • What of Consent in an Age of Empathic Media (2015) Meaningful Consent workshop, University of Southampton.

  • Empathic media and Cultural Mediations of Transparency. (2015) DATAPSST!, ESRC Seminar. Kings College London.

  • Towards an Understanding of Emotional Analytics (2014) Marketing Communications Society, University of Greenwich, London.

  • Exploring the Pharmacology of Empathic Media (2014) Centre for the Study of Science and Imagination, University of Westminster, London.

  • Toward Empathic Media: Key questions on Privacy, Surveillance & Governance (2014), ESRC funded workshop on Privacy, Surveillance and Governance in the Digital Society, University of Sheffield.